Kathi Nelson - Founder
It's all in the details. The numerous moving parts of any event require careful attention to detail, scheduling and nurtured vendor relationships for successful execution. Event logistics are the "things behind the curtain" that when well orchestrated offer stakeholders peace of mind and provide the optimal environment for management to bring their brand to life with the target audience.
A self-described "detail queen", I spent the first 15 years of my career as a corporate event manager with various high tech companies like SeaChange International and IBM. I firmly believe thoughtful strategic planning and careful implementation leads to measurable marketing results.
I've managed everything from traditional trade show booths to mobile marketing tours to sales and client meetings. My marketing experience extends to writing and editing, collaborating with agencies to plan webcasts and content syndication programs, and implementing marketing automation tools.
It's all in the details. The numerous moving parts of any event require careful attention to detail, scheduling and nurtured vendor relationships for successful execution. Event logistics are the "things behind the curtain" that when well orchestrated offer stakeholders peace of mind and provide the optimal environment for management to bring their brand to life with the target audience.
A self-described "detail queen", I spent the first 15 years of my career as a corporate event manager with various high tech companies like SeaChange International and IBM. I firmly believe thoughtful strategic planning and careful implementation leads to measurable marketing results.
I've managed everything from traditional trade show booths to mobile marketing tours to sales and client meetings. My marketing experience extends to writing and editing, collaborating with agencies to plan webcasts and content syndication programs, and implementing marketing automation tools.
